1. Navigate to the All Journeys page.
2. Click the + New Journey button in the top-right corner.
3. Enter a name for your journey map and provide an optional description. (Journey Slug is automatically generated, but can be edited.)
4. Click Create to proceed.

Each journey map consists of:

• Stages – High-level phases of the journey (e.g., Awareness, Purchase, Onboarding).
• Steps – Specific touchpoints within each stage that detail customer interactions.
• Content Lanes – Sections that hold different types of insights and information.

When a new journey map is created, by default it includes:

• Two stages:
  • Stage 1 (includes Step 1 and Step 2)
  • Stage 2 (includes Step 3)
• Three content lanes:
  • Persona Actions – Captures what users/customers do at each step.
  • Insights – Stores pain points, observations, and research findings.
  • Opportunities – Highlights potential improvements and solutions.

Once your journey map is created, you can customise it by:

• Adding or modifying stages:
  • Click '+' Icon to insert a new stage.
  • Rename or reorder existing stages as needed.
• Adding steps within stages:
  • Click '+' icon under a stage to define key moments in the journey.
• Managing content lanes:
  • Add new lanes to capture additional insights, risks, or solutions.
  • Drag and drop content cards within lanes for easy organisation.

For consistency and alignment across teams, you can link your journey map stages to predefined stages in the Journey Framework:

1. Select a stage in your journey map.
2. Click Link to Framework Stage and choose a corresponding stage.

• All changes are saved automatically.
• Invite team members to collaborate and contribute to the journey map.

Now that you've created your first journey map, explore additional features including:

• Linking content cards.
• Using filters in Content list view to analyse specific aspects of the journey.

For more details, visit Journeys.